Harnessing Technology to Revolutionize Pet Care with Brian Lyman

Episode Summary

In this episode of Digital Footprint, Richard Simms sits down with Brian Lyman, the Co-founder and COO of MOVES to explore the boom in veterinary specialty care.

By merging technology with a people-first approach to pet care, the MOVES platform is bringing on-demand board-certified specialists to animal hospitals nationwide.

As a result, pet owners across the country can access potentially life-saving, high-quality care when their four-legged family member may need it most.

Key takeaways to listen for:

• How making smart operational decisions during good times enables your startup to survive bad times.
• Combatting industry-wide  burnout and turnover by empowering veterinary specialists with greater autonomy and decision-making authority.
• Grassroots marketing is still a powerful tool to connect with prospective clients, including direct mail, email, phone banking, and personal introductions.