How To Use Your Brand To Outperform Competitors with Blake Howard & Craig Johnson

Episode Summary

Tech leaders: Want a competitive edge in 2024?

A strong brand could be your secret weapon.

In this episode, Richard Simms and Carlos Gonzalez chat with Craig Johnson & Blake Howard from Matchstic, a brand identity house. They'll reveal strategic ways to leverage your brand equity.

By treating branding as a differentiation strategy, you can:

• Build a moat around your organization
• Challenge established players
• Command premium pricing
• Attract & retain top talent

Howard & Johnson also discuss how service-based businesses can use AI, scale effectively, and future-proof their organization.

Tune in to learn how to measure your brand's ROI, AI trends, and prioritize efforts for the new year.

Ready for more branding strategy?

Check out Blake Howard's podcast, A Change Of Brand, for stories of rebrand glory, drama, or disaster.