Mastering the New Rules of Digital Marketing with Mickey Mellen & Chris LaFay

Episode Summary

In this episode of Digital Footprint, Richard Simms talks with industry experts Mickey Mellen & Chris LaFay to learn how business leaders can stay competitive as the digital marketing landscape keeps evolving.

With AI-powered tools changing how people search for and consume information, traditional marketing strategies, including SEO, are becoming less effective.

According to our guests, organizations who want to stay relevant, will need to rethink how they reach consumers and measure success, including, potentially embracing, dark social metrics.

Key takeaways to listen for:

• How to balance your marketing efforts between the fundamental and what's trending
• What marketing metrics matter now & how to redefine your KPIs
• Why focusing on relationships is still the #1 marketing strategy
• When to leverage pay-to-play on social media platforms
• Why you still need SEO

If your digital marketing strategy is struggling to see results:
Connect with Mickey Mellen, Technical Managing Partner at Green Mellen Media.

Need a marketing-optimized WordPress website?
Book a call with Chris Lafay, Founder at Classic  City Consulting.